Conversion · E-commerce Growth
Improve profitable revenue across the customer journey.
Acquisition, conversion and retention judged on margin rather than revenue.
Why this matters
The cost of leaving this unsolved.
Revenue is easy to buy. Margin is not. Scaling an account that is already unprofitable at the margin simply loses money faster.
How we approach it
What E-commerce Growth looks like when it is built properly.
Each part below exists because leaving it out is what breaks the others. This is the order we work in, not a menu.
01
Acquisition
Channel mix set against a margin floor, not a revenue target.
02
Creative
Product-led testing that reflects how people actually shop.
03
CRO
Product, cart and checkout treated as the highest-impact surfaces.
04
Merchandising
Which products can carry acquisition cost, and which cannot.
05
Retention
Repeat purchase as the thing that makes acquisition affordable.
06
Analytics
What you keep per order, visible — not just topline revenue.
What you get
Deliverables
- Margin and contribution model
- Acquisition restructure
- Checkout and PDP optimization
- Follow-up and retention flows
- Contribution reporting
How it is measured
Measurement
- What you keep per order
- Cost per customer
- Conversion rate
- AOV and repeat-purchase rate
Every metric is defined in writing before work begins, including what is excluded from it. A number without a definition cannot be argued with — or trusted.
Where this applies
Industries where this is usually the bottleneck.
The work is the same discipline; the economics it has to respect are not.
Questions
Before you commit to this.
Scope, measurement, timelines and ownership — answered plainly.
Margin and contribution model, Acquisition restructure, Checkout and PDP optimization, Follow-up and retention flows, Contribution reporting. Scope is confirmed after the diagnostic, because what a business needs here depends on what is already working.
We agree the measures before the work starts. For E-commerce Growth they are: What you keep per order, Cost per customer, Conversion rate, AOV and repeat-purchase rate. Every metric gets a written definition, so the number means the same thing in month six as it did in week one.
A conversion test is readable once enough traffic has passed through it, which is a function of your volume rather than our schedule. At typical mid-market traffic that is two to six weeks per decision. Structural fixes — speed, clarity, a broken step — usually show up sooner.
Yes. We build on the stack you already have wherever it is fit for purpose, and we say plainly when it is not. Everything we build is documented and handed over — you own the accounts, the data and the workflows.
Also in Conversion
Next step
Plan Profitable Scale.
Start with the diagnostic. We map the customer journey, name the blockage and show you what the fix involves — before either of us commits to a scope.